10 Tips For Choosing the Right Sort of Motivational Speaker
Motivational speakers are designed to motivate a workforce, and to help with aspects such as increasing production, improving efficiency, or perhaps even helping the company recover from a setback. It can be tempting to choose one of your heroes, or a popular celebrity, but these sorts of people are not necessarily going to give your company that competitive edge.
1. A motivational speaker is not the same as a public speaker. A public speaker might be a former celebrity, or an infamous sports star who tells their story to audiences. A motivational speaker works for the good of the business, not to promote themselves. If you can, watch the speaker you're interested in perform. See how they engage the audience, and how they reference the company, and relate the staff or company's position to their own skills and experience.
2. Somebody who talks too much about themselves, and provides too much information about themselves isn't going to be the right sort of motivational speaker to get your staff to be more productive.
3. The motivational speaker who isn't bothered to learn about your company, what you do, who your competitors are, and what you want to achieve from their time, isn't going to be appropriate for you, and isn't going to be motivational enough.
4. Think of Churchill's "we shall fight them on the beaches" speech, and see how powerful and persuasive it is, even today. Does your company or audience need a strong persuasive message like that to help them perform better, or to recover from a setback? By using memorable quotes, and motivational phrases the speech can remain in people's minds a lot longer, and be effective months and even years later.
5. By taking a genuine interest in your company and needs, the speaker will be able to write a presentation that is unique to you, rather than using a one size fits all speech that won't be appropriate.
6. Somebody who is very much an expert in their field, or engrossed in their industry can be hard to relate to. The speaker may have turned round a failing bank, or invented a revolutionary new product, but how is this relevant to your company, and your workforce?
7. If the audience hasn't heard of them, it doesn't necessarily mean that they are not worth listening to, and just because they are a celebrity, it doesn't mean that they are worth listening to. You'll need to decide what sort of speaker will be most appropriate for your business.
8. Does the speaker you choose know who the audience are? If the audience is the production line workers in a factory, they will have different concerns and expectations to an audience made up of managers or directors. By tailoring the approach and the content to the appropriate audience, the speech can be more effective.
9. What follow up does the motivational speaker do? How will you measure the success of the event? By following up on the event, both you and the motivational speaker will be able to see how things have progressed, and whether the objectives have been met.
10. Motivational speakers from the world of sport know what it's like to have to remain competitive, and to find a unique aspect that sets them apart from their competitors. Somebody who has performed or at the highest level, and experienced all the associated highs and lows, such as an Olympian sports person, record breaking explorer or a cup winning footballer can be a good choice of motivational speaker.
If you're looking for a motivational speaker to help increase productivity or to keep staff enthusiastic and inspired then make sure that you do your homework first so that you get the right sort of motivational speaker to inspire your company.
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